Browsing Tag: lifetime customer value

Understanding of LTV in Gambling: Is It Important in Online Gambling?

Customer Lifetime Value (LTV) is a system used by casinos to measure and determine the value of their audience. Calculating these metrics helps a casino to assess the efficiency of marketing strategies and customer relationship management, as well as determine which of the user segments is most valuable for their particular establishment.

From the definition of lifetime customer value, it is already possible to conclude that these metrics are not only used by online casinos, but they are also crucial to them. Therefore, if you are a fan of the industry or plan to launch your own casino, read on to find out more about an LTV.