Blogging for Profit
Blogging is becoming an increasingly popular way for entrepreneurs to earn a living online while doing something they really enjoy.
In many cases bloggers can profit with very little effort.
There may be quite a bit of work involved in the beginning with designing a method of gaining revenue and promoting the website but once this is established simply maintaining the blog with regular postings may be enough to keep the revenue rolling in.
Two of the most popular methods for generating a profit from blogging include advertising methods.
This includes advertising with Ad Sense and securing independent advertisers. This article will discuss these two methods of advertising on a blog.
Using Ad Sense to Generate Revenue
Using Ad Sense is one of the most popular ways for bloggers to generate revenue from their blog. This method is so popular because it is also very simple.
Ad Sense is a program offered by Google where bloggers agree to have advertisements on their website and are compensated when users click on these advertisements. Bloggers simply have to create a blog and submit the website address of the blog as well as some other information to apply for participation in Ad Sense.
Once a blog is approved the owner is given code they can simply copy and paste to have advertisements displayed on their blog.
Google then serves appropriate advertisements each time the blog is accessed.
Whenever possible, the advertisements served on the blog are closely related to the content of the blog because Google crawls the website ahead of time to determine which advertisements are relevant to the content.
Blog owners do have some ability to place restrictions on the types of advertisements which may appear on the blog.
For example the blog owner can specify adult advertisements are not to appear on the blog and Google will filter these out.
How Advertisements on a Blog Generate Revenue
Many bloggers use advertisements on their blogs to generate a profit.
This method of advertising is more difficult than using Ad Sense but it can be significantly more financially beneficial to the blogger.
This method of advertising is similar to the type of targeted advertising often seen in magazines.
For example magazines for parents often feature advertisements which will appeal to parents such as advertisements for toys, children’s clothing or foods popular with children.
Likewise a magazine for runners may feature advertisements for shoes, athletic clothing, races or training equipment.
In these cases the advertisers pay for advertising space in the magazine in the hopes that the magazine’s audience will be enticed to purchase products or services after seeing these advertisements.
Blog owners can use this type of advertising but it can be hard to find willing advertisers.
However, there are some factors which may make an advertiser more willing to have an advertisement appear on a blog.
One of the most important factors for advertisers is the amount of traffic the blog receives.
This is important because advertisers who are paying for ad space are more likely to invest in a blog with high traffic than one with very little traffic.
Another important factor for advertisers is the focus of the blog.
Advertisers are more likely to purchase advertising space from a blog with a specific focus of interest to the advertiser’s target audience.
Like the examples listed previously of magazines for parents and runners, advertisers want to advertise on a blog which is already reaching the same target audience.
Bloggers who utilize advertising on their website may be compensated in a number of different ways.
Some advertisers may pay a set fee for the advertisement to run on the website for either a set amount of time or for a set number of page views.
This means the advertiser may purchase space for a set number of days, weeks or months or may purchase space for a set number of times the advertisement is served to website visitors.
Alternately the advertiser may choose to compensate the blogger according to the number of times specific actions occur.
This may include users clicking through the advertisement or users making a purchase after clicking through the advertisement.
The type of compensation offered will have to be worked out between the blogger and advertiser beforehand to determine a fair method of payment.
Blogging Using a Social Network
Blogging is forever on the increase along with social networks which have become unbelievably popular and evolving at such a rapid rate that it’s mind boggling!
These social networks include popular websites such as Facebook.com the most popular of them all where users can create personal websites and interact with other users.
These websites allow you to add a wide range of components including text, images, audio, video, pages and blogs.
These websites permit members to voice their opinions, provide updates on their life, offer insight into current events a numerous amount of other possibilities.
However, bloggers who utilize a social network to maintain their blog should consider a few different but important factors.
The idea of this post is to discuss some of these factors including whether to make the blogs available to the public or keep it private, to consider the audience of the blog and how to deal with being harassed through your blog.
Making Blogs Private or Public
Most social networks enable users to make their website or parts thereof either private or public.
Private websites are only available to the user and other users that you specifically approve to view your website while public websites are available to all users of the system.
These same capabilities also apply to the blogs which are maintained on a social network.
For this reason bloggers must determine whether or not they wish to make their blog posts available to the entire social network or to only a fraction of this network.
You Need To Decide
This decision will be largely based on a matter of personal preference.
Social networks can be quite extensive and some bloggers may be apprehensive about their blog being available to such a large audience while other bloggers may have no apprehensions about the size of the potential audience.
Bloggers should carefully consider this option before staring a blog but always have the option to change these settings after the blog has been established if they change their mind about their original choice.
Which Blog Audience Is For You?
Bloggers who utilize a social network to maintain a blog should also carefully consider the potential audience for the blog.
Most social networks include a broad cross section of the general public.
Therefore bloggers should be aware of this audience when posting a blog and should consider how the blog entries will be interpreted by blog audience members.
While it will never be possible to avoid offending all potential audience members some bloggers may wish to consider at least attempting to ensure the blog entries they post are appropriate for all members of the social network if you decide to go public.
If not then the blogger must consider whether to make the blog private.
Dealing with Harassment through Your Blog
Another aspect bloggers who use a social network to publish their blog should be aware of includes the potential for harassment from other members through the blog. This can be in the form of offensive comments posted in response to blog entries. Depending on the degree of the harassment the blogger may choose to ignore these comments or take stronger actions.
Bloggers should review the policies of the social network and solicit their assistance in dealing with harassment from other users.
In most cases dealing with the problem may be as simple as blocking the user from making comments on the blog but in some cases it may be necessary to contact the social network administrators in an attempt to get the user banned from the system. In this situation the administrators will review the situation and make a judgment regarding whether or not the user has violated the terms of service.